We all know that SEO can be a difficult concept to grasp but in reality you can break it down in a metaphor… If each link represents a brick in a building, you will want enough bricks to make a building but if you’ve just started recently you probably only have enough to build a wall.
Beyond using keywords and content to establish on-page optimization, the real benefits of your efforts will bear fruit after you combine that work with off page optimization.
What is off page search engine optimization?
Off page SEO is generally a different term used for contextual backlinks. These are links from other reputable sites embedded in your niche keywords that link back to your mainpage or even better, a page that has content directly focused towards the linking keyword.
For example, lets say that my niche topic was MMO (which is true in regard to this website), if the paragraph said the following it would be very useful for another MMO blog I am currently building.
EX : The are many was to earn money online but one of the best ways to make a decent living online is to earn money online blogging.
This is the type of keyword rich backlink you need to obtain to see major improvements in your page rank. The best way to go about getting these backlinks is simply to reach out to other blog owners in your same niche and ask them if they would be willing to trade links.
Generally it’s best to establish a relationship with the contact before you ask them for a favor. The way to do this is simply to become a subscriber and comment every once in a while on their blog. Really make sure to read their article and say something insightful and even inspirational regarding their topic.
Things that can play a role in off page optimization can include :
How many other sites link to your website or blog?
How many other sites in the same niche link to your website or blog?
How many other sites use keyword rich links to your website or blog?
What are the Google page ranks of the sites linking to your website or blog?
How many links are there to other blogs that are linking to you?
How many pages, articles or posts are linking to you?
How many authority sites are linking to you?
The more improvement you make in these areas the faster you will move from the bottom of the ranks to the top of the ranks with Google, MSN and Yahoo.
Keep in mind this can take months and even years to build. However I think that you will find that after developing strategic networking partners that have authority, the possibilities for quick leaps in google SERPs are very possible!
I hope you have enjoyed this series on Search Engine Optimization Tactics. Please let me know if you have any questions or comments. Also, if you want to become a strategic linking partner and you’re in the same niche, let me know!
